Objective:
Develop a robust digital advertising campaign aimed at increasing brand visibility, engagement, and boosting conversions. The campaign required the creation of various ad formats, including JPG and HTML5 ads, to be deployed across multiple platforms such as LinkedIn and the Google Display Network. The primary objective was to highlight Velocity Global’s unique value proposition of seamless and compliant global workforce management, ensuring that the messaging resonated with a diverse and international audience. The campaign was designed to attract HR professionals, business owners, and C-suite executives who are seeking reliable solutions for expanding their global workforce.

Design Tools and Techniques:
Richmond Concept implemented a multi-faceted approach to design visually compelling and high-performing digital ads:

• Imagery: Use images representing diverse global teams and modern work environments. HTML5 ads used interactive elements like animations to increase engagement.
• Color Scheme: Align with Velocity Global’s brand colors—blue and white—to evoke trust and professionalism.
• Copy: Clear and concise messaging highlighting key benefits, such as removing the stress of hiring internationally and simplifying hiring every step of the way.
• Call-to-Action (CTA): Strong CTAs like “Download Now” and “Learn More” to drive engagement and downloads.

Execution:

The target audience for these ads included HR professionals, business owners, and C-suite executives looking to expand their global workforce. Richmond Concept utilized imagery that depicted diverse global teams and modern work environments, creating a visual narrative that resonated with the target audience.

Outcome:
Richmond Concept’s design expertise was instrumental in driving the success of Velocity Global’s ad campaign. By adhering to Velocity Global’s brand guidelines and incorporating consistent visual elements across all ad formats, Richmond Concept ensured that the ads were instantly recognizable and conveyed a sense of trustworthiness. The engaging content, which included striking imagery, bold headlines, and compelling copy, captured the attention of the target audience and drove higher engagement rates. The interactive elements in the HTML5 ads, such as animations and clickable components, not only drew viewers in but also encouraged them to interact, resulting in increased click-through rates.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects