PSM Branding
Client: PSM
Project Overview:
At Richmond Concept, we undertook a creative project to enhance and refine the visual identity of PSM. The goal was to craft a cohesive and compelling brand presence that aligns seamlessly with their vision. This initiative was a thrilling opportunity to showcase our expertise in branding and design.
Objective:
Our primary objective was to unify and elevate the branding strategy for PSM. This involved designing four distinct logo drafts, incorporating the same color palette, and adjusting textual elements to align with the client’s evolving vision. Additionally, we aimed to ensure a seamless transition by removing specific words and keeping the focus on tech and talent.
Approach:
Concept Development:
- Created four distinct logo drafts, each reflecting the core values and ethos of PSM.
- Focused on using the same color palette to maintain brand consistency.
- Modified textual elements to align with the client’s requirements, including the removal of “partners” and “strategy.”
Collaboration:
- Engaged in detailed discussions with the client to understand their vision and preferences.
- Received sketches from the client, providing a clear direction for the logo drafts.
- Maintained an open line of communication to ensure the design process was collaborative and aligned with the client’s expectations.
Design Tools and Techniques:
Graphic Design
- Ensured designed incorporated client’s feedback at every stage.
- Created a final, visually appealing and functional design that resonates with the brand’s identity.
Brand Consistency
- Referenced colors from previous versions as specified by the client.
- Maintained a focus on tech and talent to ensure the core message remained clear and consistent.
Outcome:
The final logo encapsulates the essence of PSM’s brand identity. Richmond Concept’s dedication to detail and excellence in design has resulted in a stunning and impactful visual identity that supports the client’s growth and engagement goals.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
