P&G's Bootcamp Print Collateral
Client: Procter & Gamble (P&G)
Project Overview:
Procter & Gamble (P&G), a global leader in consumer goods, aimed to strengthen its internal branding through a comprehensive bootcamp for its employees. The bootcamp was designed to deepen employees’ understanding of brand values, consistency, and communication within the organization.
Objective:
To develop a cohesive set of branding materials for P&G’s internal branding bootcamp, including a logo, banners, posters, Word template one-pager, step and repeat backdrop, and presentation template slides.
Banners and Posters
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Developed a visual theme based on the logo’s design elements.
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Created layouts and graphics emphasizing key information about the bootcamp.
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Ensured all designs were consistent with P&G’s corporate branding guidelines.
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Banners and posters featured bold graphics and clear messaging.
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Designs drew attention and generated interest among employees.
Word Template One-Pager
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Designed a versatile Word template with customizable sections for headlines, body text, images, and contact information.
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Incorporated bootcamp branding elements into the template.
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Allowed P&G’s internal team to quickly produce professional one-pagers while maintaining brand consistency.
Step and Repeat Backdrop
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Created a layout featuring the bootcamp logo and P&G’s corporate logo in a repeating pattern.
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Design was visually appealing and suitable for photography.
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Provided a professional setting for photos.
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Reinforced the bootcamp’s branding.
Execution:
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Increased Engagement: The visually appealing materials generated excitement and interest among employees, leading to higher participation rates.
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Brand Consistency: The cohesive branding across all materials reinforced P&G’s brand values and messaging.
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Professionalism: The high-quality designs elevated the perceived value of the bootcamp, contributing to a more professional and polished event.
Outcome:
This project showcased Richmond Concept’s expertise in creating tailored, impactful design solutions that drive engagement and brand consistency..
Tools Used:
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Adobe Creative Suite
