Objective:
The objective was to explore AI photography’s potential to create unique, compelling images for digital use. By crafting specific prompts in MidJourney, the project aimed to generate high-quality visuals that stood out, exploring new creative possibilities for digital campaigns.

AI Photography Tools and Techniques:
Richmond Concept used MidJourney to experiment with creative prompts like “closeup portrait of a construction worker in his 20s with helmet drawn by pen” and “a closeup portrait of a middle-aged doctor drawn by pen.” These prompts guided the AI to produce distinctive, pen-drawn style portraits with a clean, professional look. The team refined these outputs through iterative adjustments on Discord, combining AI results with traditional design tools for final touches.

Execution:
The team took a hands-on, experimental approach, developing and refining prompts to generate diverse visuals. The process involved continuous feedback and adjustments, exploring MidJourney’s full capabilities to achieve desired aesthetic outcomes while integrating AI-generated content into traditional design workflows.

Outcome:
The project successfully created a series of unique, AI-generated images that blended traditional illustration styles with modern digital clarity. These visuals demonstrated the creative potential of AI photography, enhancing the campaign’s visual appeal and providing new insights into digital content creation.

Tools Used:

• MidJourney AI
• Discord
• Adobe Photoshop
• Adobe Illustrator