Objective:
The primary objective was to create an engaging and informative trifold brochure that would clearly communicate the unique features and benefits of KidCircle. The brochure needed to convey the ease of discovering kids’ activities, the comprehensive filtering options, safety verification, and the simplicity of submitting registrations through the platform.

Design Tools and Techniques:
Key features and techniques used in the design process included:

Graphic Design:

• Incorporated high-quality graphics and colorful visuals to enhance the brochure’s visual appeal.
• Used Adobe Illustrator and Adobe Photoshop to design custom icons and illustrations that represent KidCircle’s services.
• Ensured a consistent and vibrant color scheme throughout the brochure to align with KidCircle’s branding.

Layout and Structure:

• Designed the trifold layout to maximize space and effectively organize information.
• Used clear headings, bullet points, and concise text to make the brochure easy to read and navigate.
• Ensured that the brochure’s dimensions were suitable for rack stands, making it convenient for distribution.

Execution:
Collaboration with KidCircle was essential to ensure the brochure aligned with their strategic vision and branding guidelines. Regular feedback and revisions were incorporated throughout the design process to refine the brochure. This approach ensured that the final product met all client requirements and standards.

Outcome:
The final trifold brochure effectively communicated the value proposition of KidCircle and its user-friendly platform for discovering kids’ activities. The vibrant and visually engaging design captured the attention of parents, providing them with a clear understanding of how KidCircle could simplify activity planning for their children. Richmond Concept’s attention to detail and design expertise ensured the brochure was not only informative but also visually compelling, maximizing its impact on potential customers.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator