Objective:
The primary objective was to transform an existing plain deck into a beautiful and engaging presentation. This deck needed to effectively communicate the value proposition of the cannabis start-up, leveraging industry opportunities to secure funding. The presentation had to be visually appealing, on-brand, and designed to meet a quick turnaround.

Approach:

• Content Incorporation: Incorporated relevant content from the client’s existing pitch deck.
• Design: Created a polished and professional look, focusing on clean and modern design elements to enhance visual appeal.
• Master Slides: Utilized PowerPoint’s Master Slide feature to ensure consistency across the deck.
• Graphic Design: Included high-quality graphics and visuals to enhance the presentation’s overall impact.

Design Tools and Techniques:

Master Slides:

• Designed custom layouts and templates for uniformity in fonts, colors, and background images.
• Ensured easy updates and modifications via Master Slide view.

Graphic Design:

• Utilized PowerPoint’s graphic tools and external software like Adobe Photoshop to create custom icons, charts, and infographics.

Animations and Transitions:

• Applied subtle animations and transitions to maintain viewer engagement and highlight key points.

Data Visualization:

• Created clear and compelling charts and graphs using PowerPoint’s SmartArt and charting tools to present financial data and market analysis effectively.

Execution:

• Collaboration: Worked closely with the client to align the presentation with their strategic vision and preferences.
• Iteration: Refined the deck iteratively based on client feedback, ensuring all requirements were met.
• Timeframe: Delivered the initial concept within 2-3 business days and completed the full build-out in an additional 2-3 days, meeting the client’s quick turnaround needs.

Outcome:
The final presentation effectively communicated the cannabis start-up’s value proposition and strategic vision. It was a powerful tool for engaging potential investors, showcasing the superior investment opportunities in the cannabis industry. Richmond Concept’s design expertise ensured the deck was not only informative but also visually compelling, enhancing the overall impact of the presentation.

Tools Used:

• Microsoft PowerPoint
• Adobe Photoshop