Scientific Skyway Branding
Client: Scientific Skyway
Project Overview:
Richmond Concept was requested to design a distinctive logo and icon for Scientific Skyway, an app targeted towards pharmaceutical companies, biotech and life science companies, doctors, and medical personnel. The app allows users to follow social media posts from top doctors, researchers, hospitals, and innovators.
Objective:
The primary objective was to create a logo that embodied the essence of technology, innovation, speed, and medical professionalism. The logo needed to be modern, clean, slightly edgy, and capable of being used across various platforms including print, media, web, and PowerPoint presentations. Specific Pantone colors were to be adhered to as per the client’s request.
Design Tools and Techniques:
Richmond Concept leveraged its expertise to craft a professional and visually engaging logo. Key features and techniques used in the design process included:
- Color Scheme: Adhered to specific Pantone colors provided by the client to ensure brand consistency and alignment with the desired aesthetic.
- Typography: Selected a clean, modern font that conveyed a sense of technology and innovation while maintaining readability and professionalism.
- Graphic Design Software: Utilized Adobe Illustrator and Adobe Photoshop to design and refine the logo and icons. These tools allowed for precise control over the design elements and ensured high-quality output.
- Multiple Options: Developed several logo options for the client to choose from, ensuring all designs stayed within the requested descriptors of being techy, innovative, speedy, modern, clean, and a bit edgy.
Execution:
Collaborated closely with Scientific Skyway to understand their vision and requirements. Iteratively refined the logo and icon designs based on client feedback, ensuring they met all specifications and exceeded expectations.
Outcome:
The final logo and icons effectively communicated the technological and innovative spirit of Scientific Skyway. The use of specific Pantone colors, along with a modern and clean design, ensured the logo stood out in the competitive medical app market. The logo’s versatility allowed it to be seamlessly integrated into various marketing materials, enhancing brand recognition and consistency. Richmond Concept’s attention to detail and design expertise resulted in a logo that was not only visually appealing but also aligned perfectly with the client’s strategic vision.
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
